Signature Advertising Information

Publication Overview

Signature is a Web newsletter published by the San Diego Chapter of the Society for Technical Communication (STC). It is issued ten times a year to more than 300 local technical communication professionals, managers, and educators. Other STC chapters, special interest groups, and related organizations also receive email notification when each issue is posted. Because Signature is on the World Wide Web, readership is potentially unlimited.

Signature contains information produced by technical communicators for technical communicators. Advertising in Signature is the most direct way to reach the growing technical communications market in San Diego and the surrounding area.

Publication Schedule

Signature is published every month except July and August. Each issue is posted on the Web within the first three days of the issue month. Closing date for advertising is the 10th of the prior month.

Advertising Rates

Rates are based on type of ad (banner, rectangle, button, or text link), which newsletter page it is on (home page, feature article, or other), and where it is on the page (top, bottom, or side). For more pricing information, contact Karen Field Carroll at newsletter@stc-sd.org.

Specifications

File format: GIF (nonanimated only) or JPEG
Maximum file size: 18K
Horizontal Banner: 468 x 60 pixels
Medium Rectangle: 300 x 250 pixels
Vertical Rectangle: 240 x 400 pixels
Vertical Banner: 120 x 240 pixels
Button sizes: 120 x 90 or 125 x 125 pixels
Text link: No more than two lines per ad; no more than 21 characters (including spaces) per line

(Sizes based on Internet Advertising Bureau Standards)

Submission Requirements

Submit advertisement by email to newsletter@stc-sd.org. Include contact name and phone number.

If the ad is supposed to link to a Web page, provide the complete URL. (Linked pages open in a new browser window.)

Payment Information

Payment must be received before the publication date.

After receiving email confirmation from the editor, make check payable to STC.

Mail check to:
STC San Diego
P.O. Box 501261
San Diego, CA 92150-1261

Advertising Policy

The publisher reserves the right to request revisions or to reject advertising. The advertiser and the advertising agency assume liability for all content of the advertisement published and for any claims arising thereof against the publisher. The publisher is not liable for delays in the scheduled publication dates beyond a refund of prepaid advertising space costs.

Liability

The advertiser shall indemnify and protect the publisher from claims or expenses that may arise from the unauthorized use of any name, photograph, drawing, or work protected by copyright, registration, or label printed as a result of material supplied by the advertiser.

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