October 2002
President's Podium


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How Do You Define a Professional?
By Walter Hanig, President


Author Bio

Administrative Council

Fellow members,

By the time you read this, I’ll have completed midyear performance reviews. (No, we’re not on some strange Scandinavian calendar. Getting product introduced successfully has taken precedence over personnel-management matters.) One term I sometimes use in reviews is professional. I’d like to spend this space explaining my idea of a professional.

My dad once explained that a professional was simply a label applied to someone who got paid for doing or producing something. Well, that’s certainly true, but I think of a professional as someone who brings certain attitudes and abilities to a situation, job or otherwise.

What are these attitudes and abilities? In no particular order, here are some traits that characterize professionals in my book.

  • Pride in their work and their profession, independent of the organization’s respect for technical communications. Your product is unlikely to have your name on it, but you know whether you’ve done the best you can under the circumstances.
  • Awareness and acceptance of the constraints that may limit the quality of work. A professional understands other departments’ policies and respects those charged with following them, even when she or he disagrees. You understand the goals of your immediate and broader organizations and align with them. A great manual two months after product release does not help generate revenue.
  • Desire to develop professionalism in others. The most valuable members in an organization seek not to just improve their knowledge of products and tools and procedures; they also look for ways to share their knowledge and experience with others.
  • Respect for the other members of the immediate and broader teams. Professionals assume that that everyone involved with the product development is essential, from the system architect to the hardware lab tech to the IT whiz who brings your system back to life.
  • Independence. A professional makes every decision as if she/he owned the company. You’re willing to act now and deal with the consequences later. In dynamic organizations (sometimes perceived as chaotic), doing nothing in the face of challenges is at least as harmful as doing the wrong thing.
  • Initiative. Professionals deliver new ideas for more effective technical communications products or solutions to ineffective processes or contentious personnel situations without waiting to be asked.

I’m sure that each one of you can think of a current or past colleague who earned your respect as a true professional. Ask yourself what her or his valuable traits were. I invite your observations on the characteristics that define a professional technical communicator.

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