Signature Advertising Information
Got questions? Comments? Want to place an ad? Contact the editor at stcsignature@yahoo.com
Publication Overview
Signature is a Web newsletter published by the San Diego Chapter, Society for Technical Communication (STC). It is issued ten times a year to more than 300 local technical communication professionals, managers, and educators. Other STC chapters, special interest groups, and related organizations also receive e-mail notification when each issue is posted. Because Signature is on the World Wide Web, readership is potentially unlimited.
Signature contains information produced by technical communicators for technical communicators. Advertising in Signature is the most direct way to reach the growing technical communications market in San Diego and the surrounding area.
Publication Schedule
Signature is published every month except July and August. Each issue is posted on the Web within the first three days of the issue month. Closing date for advertising is the 10th of the prior month.
Advertising Rates
Rates are based on type of ad (banner, rectangle, button, or text link), which newsletter page it is on (home page, feature article, or other), and where it is on the page (top, bottom, or side).
The following discounts apply:
- Prepayment for five issues: 10 percent discount
- Prepayment for ten issues: 20 percent discount
Horizontal
Banner (see samples at top and bottom of this page)
Home page at bottom: $50
(Top not available.)
Feature article at top: $40
Feature article at bottom: $30
All other
articles at top: $30
All other articles at bottom: $20
Medium
or Vertical Rectangle (click
to see samples)
Editor's Desk at right: $50
Presidential Podium at right: $50
Vertical
Banner (see sample at right side of this page)
Feature article at right: $40
All other articles at right: $30
Button
(see samples at right side of this page)
Home page at bottom: $40
(Space at the top is not available.)
Feature article at right: $30
All other articles at right: $20
Text
link (see samples at right side of this page)
Home page at bottom: $30
Feature article at right: $20
All other articles at right: $10
Specifications
File format:
gif (non-animated only) or jpeg
Maximum file size: 18K
Horizontal Banner: 468 x 60 pixels
Medium Rectangle: 300 x 250 pixels
Vertical Rectangle: 240 x 400
Vertical Banner: 120 x 240 pixels
Button sizes: 120 x 90 or 125 x 125 pixels
Text link: No more than 2 lines per ad; no more than 21 characters (including
spaces) per line
(Sizes based on Internet Advertising Bureau Standards)
Submission Requirements
Submit advertisement
by e-mail to stcsignature@yahoo.com.
Include contact name and phone number.
If the ad is supposed to link to a Web page, provide the complete URL.
(Linked pages open in a new browser window.)
Payment Information
Payment must be received before the publication date.
After receiving e-mail confirmation from the editor, make check payable to: STC
Mail check
to:
SD-STC
P.O. Box 501261
San Diego, CA 92150-1261
Advertising Policy
The publisher reserves the right to request revisions or to reject advertising. The advertiser and the advertising agency assume liability for all content of the advertisement published and for any claims arising thereof against the publisher. The publisher is not liable for delays in the scheduled publication dates beyond a refund of prepaid advertising space costs.
Liability
The advertiser shall indemnify and protect the publisher from claims or expenses which may arise from the unauthorized use of any name, photograph, drawing, or work protected by copyright, registration, or label printed as a result of material supplied by the advertiser.
