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When an organization invests in product lifecycle content, it can become some of the most convincing marketing content around. Can’t explain a product’s benefits? Loss of sales. Can’t explain its use? Needless returns. Can’t shine at post-sales support? Bad reputation. No traceability from specs to testing? Problematic. From specs to technical documentation to support knowledge base, harnessing the potential of product lifecycle content is good business.
Join Scott Abel, The Content Wrangler, for this free, one-hour web presentation featuring content strategy maven Rahel Anne Bailie of Intentional Design. Rahel will help us understand the importance of delivering the right product content, to the right customer, at the right time in the customer journey. And, Rahel will help us better understand why taking an honest look at the content we produce — and how it impacts the customer experience — can help us delight our customers.
[ed. note] I’ve heard Rahel present on other topics. She knows her stuff!
Source: The Content Wrangler