This brand new 2017 online course, “Doing Business with the Government: Preparing Effective Proposals” presented by Sean Stevenson, will allow attendees to walk into a proposal at any stage and know what to do. You’ll learn the different phases of proposal writing, and how writing proposals fits into the broader business development life-cycle. We’ll discuss the fundamentals of government acquisition, and how to influence the government to choose your proposal. Along the way, we’ll explore how you can use your skills as a technical communicator and where you need to grow.
Technical communicators do an important job, but are rarely at the center of a company’s attention. Move to the center by winning new business. While this class is for all skill levels, it aims to be the first rung on the ladder to becoming a proposal management professional. Doing Business with the Government: Preparing Effective Proposals runs from 29 March through 3 May 2017 at Noon-1:00 PM EDT (GMT-4).
Attendees will learn:
- The business development life-cycle, including the Capture Process, the Business Case, and the Decision to Bid.
- Proposal tools, the RFP response schedule, compliance, and how proposals are evaluated and scored.
- How to write storyboards and outlines; the features and benefits of themes and graphics, working with SMEs, and standup meetings.
- How to develop a compliance matrix, editing and production, delivery and post-delivery, and obtaining a career in business development once the proposal process is completed.
About the Instructor
Sean Stevenson, Immediate Past President of the Washington, DC-Baltimore Chapter of STC, is a technical communicator working in business development. He started as a creative writer who taught writing on the side, and eventually realized he needed a career, not just a means to support himself. In 2008, he took a job at Northrop Grumman in Maryland as a Technical Editor. Over time, he found his way into business development and in 2013, took a job as a proposal manager at EMCOR Government Services in Arlington, VA. Sean has an MFA in playwriting from the Actors Studio Drama School and a BA in Humanities from the University of Chicago. He teaches yoga in his spare time and wants to teach English as a Foreign Language again.
Continuing Education Units for Certification
Need to earn CEUs toward your CPTC currency? STC’s “Doing Business with Government” online course provides 6 CEUs toward the certification program. This online course falls under these four categories within the 9 Core Skill Areas:
- Describe strategic planning in a technical communication context.
- Describe the writing process and how this and genres guide the planning of the team’s work.
- Explain the importance of tracking the progress of the team’s work and how specific technical genres can help with this.
- Explain how to develop a reader profile and the implications of working with global audiences.
- Discuss how to map information needs to the audience.
- Discuss how to analyze the context in which readers will use an information product.
- Describe the function of technical communication genres.
- Describe the steps and explain the activities typically undertaken in a good technical communication research process.
- Explain the importance of copyright laws as applied to print and electronic documents.
- Discuss methods of primary and secondary research and how and why sources are documented.
- Discuss how patterns of arrangement can help you organize information logically.
- Explain how to use genres to outline and organize documents.