Turning Your Expertise into Content for Self-Publishing or Corporate Support
There are abundant opportunities for technical communicators to share their expertise with a broader audience in an online environment. Do you have a favorite topic you want to share with others? Can you offer expertise in an area of interest to other communicators? Can you add value to your organization and reduce training costs by developing courses? “How to Develop an Online Course” is for you.
Taught by two long-time technical communication instructors entrenched in online training, attendees will learn to develop meaningful content they can present to others. Designed for writers creating course materials, tutorials, and other educational content, we will emphasize course development over a “train-the-trainer” or “learn how to teach” focus. Applicable to those developing courses in business (including nonprofit), education, communication, engineering, etc.
Attendees will learn:
- How to identify their core audience.
- How to write course outlines that express a title, overview, prerequisites, objectives, further learning opportunities, and delivery type.
- Why a course outline is critical to being offered the opportunity to teach.
- Necessary steps in the writing process that will benefit their learner or participant.
Bernard Aschwanden is a recognized publishing technologies expert. He is an Adobe Certified Expert, a Certified Technical Trainer, and the author of numerous articles on XML-based publishing and single sourcing. He is the Founder and President of Publishing Smarter. In addition to his publishing background and speaking tours, Bernard teaches a variety of courses. These include XML, DITA, CMS tools and related technologies, best practices for structured authoring, content management, and tools such as FrameMaker and XMetaL. He also works with clients to convert legacy content, analyze documentation, review workflows, and identify best practices in technical communications. Bernard is past STC President and past President of the Toronto STC Chapter.
Liz Herman, PhD, PMP, CPTC, is Director of Health and Consumer Solutions in Battelle’s Arlington, VA office, where she focuses primarily on Health and Human Services (HHS) accounts and serves as the Centers for Medicare Medicaid Services (CMS) account manager. Her extensive experience with CMS crosses beneficiaries, consumers, providers, community health partners, and CMS staff. She has been directly involved with implementation of the Medicare Prescription Drug program, the Durable Medical Equipment Competitive Bidding program, and the Affordable Care Act. Her project management work spans business development, operations, training, content management, communications, and outreach. She is currently serving as a Director at Large on STC’s Board of Directors.