The focus of this class will be writing material that popularizes or presents scientific information to general audiences. This is important for those who are exploring science writing as a career, or for those who are exploring content marketing, public relations, or writing for general audiences. The writing strengths that are demanded in this area – maintaining reader interest and providing understanding of very complex subject matter – will carry over into all our writing efforts and in a professional setting. Most importantly, we will use this time to develop specific skills that will translate into multiple professional situations. By the time this class is over, students will be able to critique the validity of resources and have the skills and confidence needed to write and edit scientific content for a variety of mediums. Science for All: Introduction to Science Writing runs from 17 August through 21 September 2017. Laura will hold online “office hours” on Thursdays should attendees have questions.
Attendees will learn:
- How to examine the importance of science writing and communication.
- To Identify and validate resources in relevant fields of scientific study.
- The techniques of communication, and literary devices used within the world of science writing.
- Examples of writing in the sciences by scientists and talented science writers.
About the Instructor:
Laura Jacobs, Director, Marketing and Alignment Strategies at the American Medical Association (AMA), is also an adjunct professor of communications at Rochester Institute of Technology. She is a marketing and communications strategist with more than 15 years of health care experience with in-house, agency, and nonprofit tenure, specializing in health policy, science, and medical education. She has public relations and corporate communications experience in the non-profit, agency, and corporate settings. Laura had a variety of corporate and health care clients while at Ketchum and Weber Shandwick, providing public relations and marketing communications strategic counsel for health care associations, health care systems and providers, and pharmaceutical and medical device companies.
Need to earn CEUs toward your CPTC currency? “Science for All: Introduction to Science Writing,” and all STC online courses, provides 6 CEUs toward maintaining your CPTC certification.
What is an Asynchronous online course?
Asynchronous online courses are self-paced courses that attendees can register for and complete at any time during a six-week period. All asynchronous materials given by the instructor will be posted and uploaded on Moodle, STC’s free open learning platform. These online courses will take place within a six-week period and will not meet for any live sessions.
