Date(s) - 04/11/2018
2:00 am - 4:30 am
Hera Hub Sorrento Valley
You’ve heard it over and over: when it comes to design and content development, think mobile first. But what does that really mean in practice, from workflow to editing to convincing executives and others your editing recommendations are sound? Can editing for mobile go too far?
Join us as Shelly Bowen, veteran content strategist for digital platforms, guides an interactive “workshop” style presentation that will help you approach your next (or current) mobile content project.
You’ll walk away with:
- Editing best practices for mobile
- Workflow ideas and tool suggestions
- Methods to convince the boss(es)
- Examples of successful (and not so successful) mobile content experiences
- Ideas to improve your own mobile-first and mobile app content projects
Shelly Bowen, Pybop’s chief content strategist, has led teams of web writers and creatives to develop interactive content for more than 15 years. She has agency and in-house executive-level experience focused mainly on health, technology, and education organizations, including Citrix, Intuit, USD, UCSF, SI-Bone, Ossia, and Mediafly. She founded Pybop in 2008 and has since worked with more than 135 diverse brands on content strategies and interactive and online content development. More about Shelly: http://pybop.com/about-shelly-