Date(s) - 10/10/2018
6:00 pm - 8:30 pm
You already write quality content, but do you know if it is effective and adaptive to consumer trends?
Mobile-friendly content is already a given, but a proliferation of new channels is changing the content landscape even more dramatically. Internet-connected appliances, conversational user interfaces, chatbots, augmented reality—these devices demand that content contributes to a seamless user experience.
Consumer behavior and new technology is also shaping user expectations for quality content. If your content isn’t the best and quickest answer to your target users’ questions, then they will go elsewhere. Even Google’s AI is learning to favor content that most effectively fulfills the searcher’s intent.
Join STC San Diego on October 10 to learn:
- A user-focused effective content framework to guide your content decisions
- How the future of seamless content experiences impacts your writing today
About the Speaker
Sara Feldman has over 10 years of experience as a technical writer, primarily in the software industry and focused on online support. She earned her BS in Technical Communication and Communication Studies from James Madison University. Sara is currently the President of the San Diego Chapter of the Society for Technical Communication.