March Meeting: Content Analytics for Technical Communicators

Date/Time
Date(s) - 03/08/2016
5:30 pm - 8:30 pm

Location
Hera Hub Sorrento Valley

Download the presentation materials:

• Content Analytics Overview (PDF file)
• Article Quality Index Slideshow (PDF file)
• Sample AQI (xlsx file)
• Recording of Content Analytics for Technical Communicators

How good is the quality of your technical documentation? How do you define and measure quality? Join STC San Diego on March 8 when Fer O’Neil and Sara Feldman answer these questions by discussing what technical communicators need to know about content analytics.

In his presentation, Fer O’ Neil will explain how to create and implement an Article Quality Index (AQI). An AQI provides consistent metrics for rating article quality as well as author performance over time. O’Neil’s presentation will show the criteria selected for an in-use AQI, the methodology used to choose the criteria, and how an AQI can be used in practice.

Sara Feldman will present an overview of what technical communicators need to know about content analytics. Sara will cover macro and micro conversions, and explain how anyone can earn a Google Analytics Certification for free.

About the Speakers
Fer O’Neil is a Technical Writer at a global security software company. He received his BA in English from the University of Maine, Farmington; and his MA in English, Technical Communications at Minnesota State University, Mankato. He is currently working on his PhD in Technical Communication and Rhetoric at Texas Tech University.

Sara Feldman has 10 years of experience as a technical writer, primarily in the software and technology industry. She earned her BS in Technical Communication and Communication Studies from James Madison University. Sara is currently the VP of Programs for the San Diego Chapter of STC.

When:
Tuesday, March 8, 2016, from 5:30 PM to 8:30 PM.

Where:
Hera Hub Sorrento Mesa, 4010 Sorrento Valley Blvd #400
San Diego, CA 92121.

Cost:
$10 for presentation only (virtual or in person)
$15 for STC members, full-time students, unemployed (includes dinner)
$20 for non-members (includes dinner)
Come any time between 5:30 and 7 pm for food, drink, and networking.
Presentation begins at 7 pm.

For the Virtual Presentation:
You will be sent a link to the online meeting site on the day of the meeting.

 

Registration